Meet your ceo

Hi , I'm JeLana!

This brand was created with one mission in mind: to help women of color grow, nourish, and fall back in love with their natural hair..without compromise. Rooted in plant-based ingredients and intentional formulation, our products are designed to support healthy hair from the scalp to the ends.
Founded by a WOC who understands the realities of managing curls through stress, illness, and life transitions, Krowns & Kurls is more than haircare—it’s a reclaiming of confidence, patience, and self-care. Every formula is thoughtfully crafted to hydrate, strengthen, and restore curls while honoring the unique needs of textured hair.
We believe healthy hair is not about chasing trends, but about consistency, care, and listening to what your hair needs. From nourishing growth oils to hydrating creams and lightweight milks, our products are made to fit seamlessly into real routines for real women. At Krowns & Kurls, we celebrate crowns in every phase—because your curls deserve to thrive, always.
Design by JeLana McCartney

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