Meet JeLana, the CEO of Krowns & Kurls. Driven by a passion for natural beauty and a commitment to empowering her community, she founded Krowns & Kurls to provide healthy, plant-based products that celebrate and nourish natural hair. JeLana’s own journey began in 2016, and after a salon setback in early 2020, she realized the importance of creating her own line—products she could trust to keep her curls healthy and radiant. At Krowns & Kurls, our mission is to help women of color hydrate, define, and embrace their natural curls with pride and confidence!